String Innovator Unveils New Patch Cable and Packaging
FRANKFURT, GERMANY, MUSIKMESSE 2010 — Elixir® Strings expanded its Elixir® Cables line with the launch of a patch cable at this year’s Musikmesse show. The new patch cable lets players experience the true voice of their instrument through the entire signal chain, with no tone loss between the guitar, pedalboard and amp.
“Players can have the finest guitar, amps, and effects pedals around, but if they’re not using the proper cabling, their guitar may not sound the best it can,” explains Craig Theorin, Elixir Strings product manager. “Ordinary cables distort the sound of players’ guitars by artificially boosting the mids and cutting the highs. Using our full line of patch and instrument cables reduces capacitance and minimizes tone loss from their entire setup.”
For further signal clarity, Elixir Cables feature a dual shield construction to protect against both EMI and handling noise. Whether in the studio or onstage, Elixir Cables are designed to withstand the rigors of repeated use, using an abrasion-resistant jacket for maximum flexibility alongside superior cut resistance. The cables are also crush-resistant with a space-grade center conductor to improve flex life and overall reliability.
The new patch cables will be available in 6-inch and 12-inch lengths with a right-angle-to-right-angle plug configuration.
Alongside the launch of the patch cable, Elixir Strings has revamped the packaging for its entire cable line. The updated packaging features a new, brighter, bolder look in line with the Elixir Strings brand, making it easily identifiable to players familiar with the company’s strings.
The new packaging also offers added flexibility to retailers, with a more standardised shape that is easier to hang, stack or display on a retail counter. In addition, the packaging is easier to open, allowing players to inspect the cable assembly before even leaving the store.
